Privacy Policy
This policy explains what information X-Interactive Media collects through xinteractivemedia.com, what we do with it, and who we share it with. It covers the website, the Real Bottleneck Check, the diagnostic intake, the contact form, our booking link and how you pay us.
1. Who we are
X-Interactive Media ("XIM", "we", "us") is a fractional CTO and COO practice. We run xinteractivemedia.com and decide how the information it collects is used. We operate only in the United States and offer our services to US businesses. The site is for business owners and their teams, not for children, and we do not knowingly collect information from anyone under 18.
Send questions about this policy through our contact form.
2. What we collect
We collect what you type into our forms, plus some information your browser sends automatically (section 3). We do not take card or bank details on this site.
| Where | What you give us | Why |
|---|---|---|
| Contact form (home page) | Name, email, company (optional), the service you are interested in (optional), and your message. | To reply to you. |
| Real Bottleneck Check | Your answers about the business, such as its size, rough revenue, type, your role and how it runs day to day. Also your first name, email, business name, and, if you choose, your company website and how you heard about us. | To score your answers, email you your report, suggest a next step, and follow up about our services. |
| Diagnostic intake (sent to clients who buy a diagnostic) | Business name, email, and your answers about the business: sector, rough revenue and headcount, goals, team and roles, tools and spend, use of AI, data and reporting, risks, priorities, sales pipeline and cash. | To prepare and deliver the diagnostic you asked for. |
| Booking a call | What you enter in our scheduling service's booking form, such as your name, email and the time you pick. | To schedule and hold the call. |
| Email, calls and meetings | Whatever you send us or tell us. We may record our conversations (see below). | To answer you and run any engagement we agree. |
The diagnostic intake asks whether your business handles sensitive data. Please answer in general terms, and do not paste personal details about your customers or staff into any form.
How the Real Bottleneck Check works
We score your answers automatically and email you a report. We also add your details and your result to our customer relationship system so we can follow up.
The same automatic process suggests your next step, such as booking a free Bottleneck Review, a personal follow-up from us, or another resource that suits the business better. It looks at what you tell us, any earlier checks from the same email, and whether the submission appears genuine. We review results, sometimes before the report is sent, and may change the suggestion, even after you book. If a submission does not pass our spam or validity checks, we ask you to try again and keep only the contact details you entered and the random ID described in section 3. If you think we got it wrong, tell us through our contact form.
Recorded conversations
We may record calls and meetings with you to keep accurate notes and to streamline the engagement through its whole lifecycle, from the first call to delivery. We tell you at the start of a call, and we stop recording if you ask.
Information from other sources
If you give us your company website, we read its public pages and note what they show about the business, such as what it sells, how customers book or buy, and how many locations it has. When your email or website gives a company domain, our customer relationship system also creates a company record for it. We do not buy contact lists or data about you from data brokers.
3. Cookies, storage and analytics
Our own identifier
When you visit a page with one of our forms (the home page or the diagnostic intake), or when you send the Real Bottleneck Check, we set a first-party cookie named xim_lid. It holds a random ID, not your name or email, and lasts two years. It lets us connect your Real Bottleneck Check, diagnostic and contact submissions to one person.
Remembering what you typed
So you are not asked twice, your browser keeps your first name, email, company website and role in its own local storage (xim_id) and uses them to fill in later forms. This stays on your device. You can clear it by clearing this site's data in your browser. The Real Bottleneck Check does not use it.
Analytics
Some of our pages, such as the diagnostic intake, use an analytics service, with data held in the United States. When you land on one of these pages, it gives your browser an anonymous ID, kept in a first-party cookie or local storage, and records:
- how you use the page, such as page views, clicks, which step of the form you reached, and whether you finished;
- device and browser details, such as browser type, operating system and screen size;
- network and location details, such as your IP address and the approximate location it suggests;
- how you arrived, such as the referring site and any campaign tags in the link.
When you give us your details on one of these pages, it also sends the analytics service your first name, email, role, company website and business name, linked to that ID.
The Real Bottleneck Check does not use the analytics service.
The Operating Diagnostic page sends the analytics service a page-view event and a click event for its booking button. These carry none of your details.
The Real Bottleneck Check report email
The report email does not track whether you open it. Its links carry tags that show a visit came from the email.
Spam protection
The contact form and the Real Bottleneck Check use a spam-protection service to tell people from bots. It reads signals from your browser, and may keep its own data there, to make that check. The diagnostic intake does not use it.
Fonts and booking widget
Our pages load fonts and the booking pop-up from outside providers. Loading them sends your IP address and browser details to those providers.
Server logs
Our web host keeps standard server logs, such as IP addresses and the pages requested, for security and troubleshooting.
Your browser settings let you block or delete cookies and site data. The site still works if you do, though forms will not remember you. The site does not respond to browser "Do Not Track" signals.
4. How we use it
- To build a general profile of your business from what you tell us and what your public website shows, so we understand your situation before and during our work together.
- To answer your messages and hold the calls you book.
- To score your Real Bottleneck Check answers, email you your report and suggest a next step (section 2).
- To prepare and deliver diagnostics and other work you buy from us. Diagnostic answers are analyzed with AI tools as part of the service.
- To follow up about the services you asked about. You can tell us to stop at any time (section 8).
- To keep records of who contacted us and where they are in our sales process, in our customer relationship system.
- To bill you and keep accounting records.
- To keep spam out of our forms.
- To see where visitors stop on the site and improve it.
We do not sell your personal information, and we do not use it for advertising on other sites.
6. Payments
XIM is the seller for everything we sell. You pay us directly through our payment services, and you enter your card or bank details with them, not with us. XIM never sees or stores those details. To send an invoice, we add your business name and billing email to the payment service, and it shows us whether a payment went through.
7. How long we keep it
Your basic business contact profile (name, email, company, role and website) is kept indefinitely so we can stay in touch, unless you ask us to delete it (section 8).
Your Real Bottleneck Check answers and result are kept with that profile in the same way, unless you ask us to delete them (section 8).
The business information you give us during an engagement, including your diagnostic intake answers and any files you share, is kept while the engagement runs and for 60 days after we deliver its work, in case you want us to take on the next items in your roadmap. Once your full roadmap has been delivered, we delete all records from the engagement. Engagement files are stored on an encrypted network drive.
Analytics events are kept for up to two years.
Billing and accounting records are kept as long as tax and accounting rules require.
8. Your choices
- Use our contact form to ask for a copy of the information we hold about you, to correct it, or to delete it. We aim to answer within 48 hours, and the same day for urgent issues.
- We do not send newsletters or mailing-list email. To stop follow-up messages, reply to any email from us and we will stop.
- Clear this site's cookies and storage in your browser to remove our identifier and the remembered form details.
Before we act on a request, we may ask you to confirm that the information is yours, for example by replying from the email address we have on file.
Depending on the state you live in, state law may give you other rights over your information. Contact us and we will tell you how we handle your request.
If you have a concern about how we handled your information, tell us and we will acknowledge it within one day, look into it, and tell you in writing what we found and did.
9. Security
We limit access to your information to the people and services that need it, and keep service passwords and keys out of the website's code. Engagement files are kept on an encrypted network drive. If you need it, we sign a non-disclosure agreement before you share confidential business information. No website or service is completely secure, so we cannot promise that information will never be exposed.
10. Changes to this policy
If we change this policy, we will post the new version here and update the date at the top.
11. Contact us
Use the contact form on our home page.
See also our Terms of Service.